What's in a Name?

Tis but thy name that is my enemy;Thou art thyself, though not a Montague.

What's Montague? it is nor hand, nor foot, Nor arm, nor face, nor any other part

Belonging to a man. O, be some other name!

What's in a name? that which we call a rose By any other name would smell as sweet;

So Romeo would, were he not Romeo call'd, Retain that dear perfection which he owes

Without that title. Romeo, doff thy name, And for that name which is no part of thee

Take all myself.

Romeo and Juliet (2.2.38-49) William Shakespeare

It is only your name that is my enemy. You are yourself, not just a Montague. What does ‘Montague’ even mean? It’s not about a hand, a foot, an arm, a face, or any other part of your body. You could just take another name!

What’s so special about a name? The thing we call a rose would be just as sweet-smelling if it were called something else.

Likewise Romeo, if he weren’t called Romeo, would still be perfect even if he were called something else. Romeo, lose the surname and without it I’m yours.

Not only people but companies around the world changed their name and it turned out to be fortune creator for them. 

Haribhai Jariwala to Popular Sanjeev Kumar

Mohd. Yusuf Khan to Superstar Dilip Kumar

Therefore William Bhai, There is so much to a name that it can make or break a brand.

I believe not many would have read about these global giants.

• Tokyo Tshushin Kogyo
• Cofinity
• Marufuku Company
• Jerry's guide to World Wide Web 
• Brad's drink 
• Pete's super submarines
• BackRub
• Blue Ribbon Sports
• Hayakawa Brothers Shokai

As the advert says " Just do it" on a swoosh marked logo and sells like hot cake, imagine the transformation of blue ribbon sports from a shoe distributor of Japanese company Onitsuka Tiger to a world renowned name you can easily guess...NIKE it is.

Even more interesting a budding tech company from Stanford registered as BackRub to a house hold search engine called GOOGLE.

Popular card game manufacturer of Japan in 1889 named a Marufuku company after 61 years renamed a Nintendo. 

Another Japanese firm Tokyo Tshishin Kogyo founded in 1946 as a telecommunication and radio repair shop, created first transistor radio    and credited as world first creator of Transistor television. Later changed its name to SONY, a combination of latin word Sonus means sound and Sonny a 1950 term for American cowboy.

A company registered for cryptography called Cofinity (combination of confidence and affinity) later in 1998 became a popular payment company called Paypal.

Caleb Bradham in 1893, created a brand of softdrink called Brad's drink, but in 1898, it was named to Pepsi-Cola which means 'aided digestion'.

The every ready sharp pencil by Hayakawa Brothers Shokai, renamed itself to SHARP after its first successful product name above.

In the year 1965, Pete's Super Submarines was opened following a conversation between Fred Deluca and friend Dr Peter Buck, but later shortened the name to SUBWAY, but white and yellow logo was launched not until their first franchise in Connecticut in 1974.

That's not all therefore I will leave you with three large brands to search for their successful names:

1. Quantum Computer Services

2. Auction Web

3. Sound of Music

Let me know their names in the comment section.